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passport#002 - Hotel PR Today
This episode of the Passport Travel Marketing & PR podcast features an interview with Allison Sitch from Marriott about hotel PR: what it is like today and how it has changed.Continue Reading → The post Passport Travel Marketing & PR #002: Hotel Marketing Today appeared first on FIR Podcast Network.
Too much damn Uber news and Jeff Bezos buys a grocery chain
Equity TechCrunch
access_time3 days ago
This week we hit on three core topics: Uber's turmoil, Amazon's epic M&A moves, and Slack's appetite for more cash
FIR B2B #75: Beth Winkowski does B2B PR very well
This week we speak with someone who does B2B public relations very well. Beth Winkowski has had her own PR firm for more than a decade after working for years with leading-edge tech companies. Both Paul and David have always admired her judgment, sensitivity and attention to detail. Many PR people will tell you their job is to make journalists’ work easier. Beth delivers on that claim.Continue Reading → The post FIR B2B #75: Beth Winkowski does B2B PR very well appeared first on FIR Podcast Network.
DIGITAL INDIA #106 : SCOPE OF DIGITAL MARKETING CAREER IN 2017
  With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market.  The 106th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Continue Reading → The post DIGITAL INDIA #106 : SCOPE OF DIGITAL MARKETING CAREER IN 2017 appeared first on FIR Podcast Network.
For Immediate Release #92: Marketing Failures of the UK's Conservative Party
The Hobson & Holtz Report returns as Neville Hobson joins Shel Holtz (and will continue to do so on a monthly basis). The stories we covered a new audio-centric social network, marketing failures in the UK general election, the imminent absorption of public relations into marketing, Apple's plan to make listener analytics available to podcasters, Delta Air Lines' use of experiences to attract young business travelers, and how AI will help PR practitioners do their jobs. Dan York reports on Google's efforts to combat terrorism online and a new report on the number of mobile phone connections worldwide.Continue Reading → The post FIR #92: Marketing Failures of the UK’s Conservative Party appeared first on FIR Podcast Network.
Passport Travel Marketing & PR #001 Social Media Marketing
This first episode of the Passport Travel Marketing & PR podcast interviews Tim Anderson of Marginal Boundaries about social media marketing and creating a social media strategy in the travel space.Continue Reading → The post Passport Travel Marketing & PR #001 Social Media Marketing appeared first on FIR Podcast Network.
An Equity Shot: Unpacking the Amazon-Whole Foods deal
Equity TechCrunch
access_time9 days ago
We've got an Equity Shot for you, an irregular extra hit from the Equity podcast crew. Today the big news is the potential Amazon-Whole Foods deal, which has led to rampant media speculation, depressed grocery stocks around the nation and allegations of intelligent corporate strategy.
Uber’s shakeup and Pandora’s new tune
Equity TechCrunch
access_time10 days ago
This week, the Equity crew was lucky enough to have Charles Hudson join our little crew. Hudson is both a managing partner at Precursor and a venture partner at SoftTech. The week was busy. We started with a quick unpacking of the Uber situation, including the exit of its executives, its CEO’s temporary departure, the loss of a board member of a sexist joke, and more. It’s Uber’s world in a way, and we are stuck in it. Uber aside, tech stocks were on our minds, as a number of firms in the industry skated up and down last week. Notably, Hudson claims that among the venture class, chatter isn’t overly negative. We also almost coin the phrase “SaaS crash.” You are welcome.
Circle of Fellows #22: Communicating Across Cultures
In this hourlong conversation, four IABC Fellows -- Amanda Hamilton-Attwell, Ned Lundquist, Brenda Siler, and Angela Sinickas -- explore the upfront research required to engage diverse audiences, what we can learn from the experiences of others, practical on-the-ground advice, and how to address a miscommunication that threatens the company's relationships with customers, suppliers, partners, and other stakeholders.Continue Reading → The post Circle of Fellows #22: Communicating Across Cultures appeared first on FIR Podcast Network.
The Voice #109: From Communications Director to Executive Director – What It Takes
Jody Brian, a PR graduate from Mount Saint Vincent University, enjoyed an illustrious and varied communications career spanning 18+ years, during which time she worked in the private, non-profit and government sectors for organizations including Nortel and Canadian Centre on Substance Abuse, and departments such as International Trade and Correctional Service of Canada within the  Continue Reading → The post The Voice #109: From Communications Director to Executive Director – What It Takes appeared first on FIR Podcast Network.
Grit Happens with Crisis Text Line's Nancy Lublin
To succeed, entrepreneurs need a good idea, timing, money, luck. But more than anything, they need grit. Don’t confuse grit with sheer persistence; it’s not about charging up the same hill, again and again. The sort of grit you need to scale a business is less reliant on brute force. It’s actually one part determination and one part ingenuity — the ability to generate an endless supply of Plans B. And Nancy Lublin has a boundless supply of grit, which fueled her success scaling three successful not-for-profits: Dress for Success, DoSomething.org and Crisis Text Line. With practical wisdom and wicked humor, she shares the innovative approach to technology, financing, volunteers and staff development that have given her organizations such scale. If you think the for-profit world has a monopoly on scale thinking, think again.
DIGITAL INDIA #105 : LOCAL SEO Guide, NAP & GOOGLE MY BUSINESS
  Today we discuss the Importance of Local SEO for Small & Local Business. When we search for any local business. The first thing we come across is the business listings on the map or on the right-hand side. So how does a Business get into that listings? The 105th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Continue Reading → The post DIGITAL INDIA #105 : LOCAL SEO Guide, NAP & GOOGLE MY BUSINESS appeared first on FIR Podcast Network.
FIR #91: Revisiting The Power of Podcasting
Terry Fallis and Donna Papacosta joined guest host Dan York for a lively discussion about podcasting - where it has been, where it is today and where it is going. Along the way they discussed Mary Meeker's Internet Trends report, NPR's new ad platform for podcasts, how and why to podcast out a novel - and thoughts about creating podcasts for clients.Continue Reading → The post FIR #91: Revisiting The Power of Podcasting appeared first on FIR Podcast Network.
Pinterest's path to IPO, and Snap tries to buy a future
Equity TechCrunch
access_time17 days ago
Our little quorum this week, which included Indy Guha from Bain Capital Ventures, dove into critical stories, including Pinterest's new capital event which saw the firm bring in a comparatively modest sum for a comparatively modest valuation bump; Snap's purchase of Placed to, in the words of TechCrunch's Josh Constine "prove geofilters drive store visits"; ShotSpotter's debut; and, as you must have guessed, the Tintri IPO filing, which left us with a few questions.
FIR B2B #74: In the ‘Circular Economy,’ Sustainability is Good Business
The “circular economy” is about more than just sustainability or preserving the environment. It’s a new economic model based upon the idea of maximizing the lifetime value of resources for as long as possible, whether through recycling, reuse or sharing. It’s a concept that underscores the growth of the so-called “sharing economy” and is paying  Continue Reading → The post FIR B2B #74: In the ‘Circular Economy,’ Sustainability is Good Business appeared first on FIR Podcast Network.
IPR477: The State of the Internet
Mary Meeker tells us about the Internet Trends that are shaping our world. Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business.Continue Reading → The post IPR477: The State of the Internet appeared first on FIR Podcast Network.
Google/Alphabet's Eric Schmidt  in Innovation = Managed Chaos
Google has succeeded by innovating again and again. Not just search, but Gmail and Google Docs and even self-driving cars. Their secret? They don’t tell their employees how to innovate; they manage the chaos. Eric Schmidt—CEO of Google since 2001 and now Chairman of parent company Alphabet—shares the controversial management techniques he created to cultivate an environment of free-flowing ideas plus disciplined decision making that lead to breakthrough ideas. He reveals the hidden secret in Google’s famous “20% time” policy, their approach to hiring smart creatives, and the parallels between leading Google and piloting small airplanes. Plus, his “roommate” at Google, and the decision he made to support a crazy idea that he was certain would bankrupt the company.
DIGITAL INDIA #104 : STUDENT FOR LIFE
This week, we discuss what it takes to be a Student for Life. Digital Marketing is all about learning. We shared stories of our students from a 17-Year-old to 56 years old who takes the time and discipline to upgrade their skills on a regular basis.  The 104th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy   We sat with some of our students asked them how they keep up to date, why, where, why, how they are learning Digital Marketing.  Continue Reading → The post DIGITAL INDIA #104 : STUDENT FOR LIFE appeared first on FIR Podcast Network.
IPR476: Annenberg, that’s just way too personal.
In this week's Inside PR podcast episode: The NY Times deletes its public editor. Facebook makes a concession to publishers. AVEs be gone. The GIF turns 30. Walt Mossberg retires. Terry Fallis rides again. And USC Annenberg Survey gets too personal.Continue Reading → The post IPR476: Annenberg, that’s just way too personal. appeared first on FIR Podcast Network.
For Immediate Release Podcast #90: This Worries Us
Jen McClure and Liz Scherer are worried about a number of issues that arose out of this week's conversation, which covered an update on last week's Burger King story, Mary Meeker's 2017 Internet Trends report, Facebook's addition of courses to Groups, the success of email newsletters (some of them curated) from The New York Times, an Edelman report on the impact of thought leadership on the B2B purchase process, and communication lessons from a U.S. president whose pronouncements run counter to the leaders of the rest of the world. Dan York reports on the African Internet Summit, Apple's World Wide Developers Conference, and Google's decision to block non-compliant ads from directly within Chrome.Continue Reading → The post FIR #90: This Worries Us appeared first on FIR Podcast Network.
Julian Juenemann Growing The Measure School with YouTube
Julian Juenemann talks with Harry Hawk detailing how he has used YouTube to drive his educational services, and his professional consulting business.Continue Reading → The post Julian Juenemann Growing The Measure School with YouTube appeared first on FIR Podcast Network.
FIR B2B #73: What’s good about today’s trade shows
We all love to carp on shows, but this time we thought we'd take a different approach and highlight some of the noteworthy moments over our many years of covering and speaking at them.Continue Reading → The post FIR B2B #73: What’s good about today’s trade shows appeared first on FIR Podcast Network.
#132: John Jantsch, Brett Labit & Mitchell Levy on How to Bring Value to Clients
In this episode, Mitchell Levy (@HappyAbout), the AHA Guy at AHAthat, and Brett Labit (@BrettLabitsr), Chief Empowerment Officer of WEVO Global (http://www.wevoglobal.com), exchange insights with #ThoughtLeader John Jantsch (@DuctTape), president of Duct Tape Marketing (http://www.johnjantsch.com). This month’s TLL episodes focus on shifting from the old paradigm to the new paradigm and how success can be  Continue Reading → The post #132: John Jantsch, Brett Labit & Mitchell Levy on How to Bring Value to Clients appeared first on FIR Podcast Network.
Facebook's Sheryl Sandberg in Lead, Lead Again
In just 6 years, Facebook grew to 2 billion users and 14,000 employees. How? Well first, they hired COO Sheryl Sandberg. And she knew that to lead a fast-changing organization, you have to be as skilled at breaking plans as you are at making them. Great scale leaders know how to pivot. Every day, there are new competitors, new threats, new opportunities. There’s no simple, straightforward set of marching orders. It’s more like a dogfight. You and your team will be flying upside down and at an angle sometimes. Sandberg shares her practical, tactical on-the-ground lessons she learned at both Google and Facebook — everything from hiring people for roles that never existed before, celebrating birthdays for an enormous team, and navigating make-or-break crises as a management team. She also reveals the slow, professional courtship of Mark Zuckerberg.
DIGITAL INDIA #103 : FACEBOOK, BAIN & COMPANY RESEARCH ON INDIAN AUTOMOTIVE
This week, we discussed a recent research by Facebook, Bain & Company research on Indian Automotive Industry. It is an in-depth 50-page research with insights on How technology, digital, social media is impacting the auto industry and what Indian Automotive Industry can take away.    The 103rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Continue Reading → The post DIGITAL INDIA #103 : FACEBOOK, BAIN & COMPANY RESEARCH ON INDIAN AUTOMOTIVE appeared first on FIR Podcast Network.
Interview with Vishal Hanmattek Founder The Blueberry Trails.
Welcome to a new episode of The Entrepreneur Podcast, today we chat with Vishal Hanmattek founder at The Blueberry Trails an experiential travel company based out of Mumbai .     Vishal is based in The post Chat with Vishal Hanmattek, Founder at The Blueberry Trails from Mumbai. appeared first on The Entrepreneur Podcast Network.
Death to AVEs
Philippe Borremans and Jennifer Wah join host Shel Holtz for a conversation on an effort to finally rid the PR industry of AVEs as a measure of effectiveness, the recently-held African PR Summit, the power of using consumer stories in online marketing, the role professional associations can play in guiding members' ethical behavior, and the fake news that followed the Manchester terrorist attack (and one company that got caught up in it). Dan York reports on the new ability to add video to a Medium "Series" and Eli Pariser's perspective on fake news. The Association for the Measurement and Evaluation of Communication (AMEC) is launching a campaign to eradicate Advertising Value Equivalencies (AVEs) from PR measurement once and for all. The UK's Chartered Institute for Public Relations (CIPR) is joining in, giving members a year to transition or face the consequences. Philippe summarizes the recent African PR Summit held in Casablanca earlier this month. A study finds statistically that people respond to online marketing based on consumer stories. Can professional associations play a role in guiding the ethical behavior of their members, particularly when the definition of what is ethical crosses national borders? Fake news appeared in abundance following the Manchester terrorist attack, but none of it seemed to have a political agenda. When businesses are dragged into these stories, how should they respond? Continue Reading → The post FIR #89: Death to AVEs appeared first on FIR Podcast Network.
Forbes India Cover Story # 172: Indias renewable energy push
Inside Forbes India Forbes India
access_time28 days ago
Even in the startup world, clean energy entrepreneurs are carving out niches and making a difference. Podcast produced in association with theindicast.com
Inside P2: IAP2 National Dialogue on Polarization
IAP2 USA President Leah Jaramillo talks with Joseph Thornley about the IAP2’s National Dialogue initiative, its focus and objectives, its origins, where it will happen and its culmination at the IAP2 North American Conference in September. Resources IAP2 USA IAP2 Canada IAP2 North American Conference Download the National Dialogue organizer’s guide The post Inside P2: IAP2 National Dialogue on Polarization appeared first on FIR Podcast Network.
The largest tech fund in history, and where are the IPOs?
Equity TechCrunch
access_time1 month ago
This week we take a dive into IPOs, what constitutes a good pop and who might be next. We also drilled into the massive new Softbank fund and what it might mean for tech rounds both big, and small. Oh, and Peloton remains something that we can't get enough of. Some of us even Soul Cycle.
#131: Tom Gay, Brett Labit & Mitchell Levy on Building a Trusted Referral Team
In this episode, Mitchell Levy (@HappyAbout), the AHAGuy at AHAthat, and Brett Labit (@BrettLabitsr), Chief Empowerment Officer of WEVO Global (http://www.wevoglobal.com) talks with #ThoughtLeader Tom Gay (@thomasgayrefer). This month's TLL episodes focus on shifting from the old paradigm to the new paradigm and how success can be achieved by learning, by being teachable, and by practicing one's willingness to change.Continue Reading → The post #131: Tom Gay, Brett Labit & Mitchell Levy on Building a Trusted Referral Team appeared first on FIR Podcast Network.
Inside PR 475: Racing to the bottom
Ev Williams reminds us about what the Internet can and should be. Worth considering. Society & Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth  Continue Reading → The post Inside PR 475: Racing to the bottom appeared first on FIR Podcast Network.
The Voice #108: Goal setting and collaboration within a team
IABC Ottawa has a strong focus on professional development for our community, our members and our volunteers and our board members are some of our most dedicated volunteers. Catherine Fair, a business coach from Rhapsody Strategies, visited a recent board meeting for a short session on goal setting and collaboration, two key areas for the  Continue Reading → The post The Voice #108: Goal setting and collaboration within a team appeared first on FIR Podcast Network.
Facebook's Mark Zuckerberg in Imperfect is Perfect
If you’re Steve Jobs, you can wait for your product to be perfect. But there are almost no Steve Jobs’ in the world. For the rest of us, If you’re not embarrassed by your first product release, you’ve released it too late. Imperfect is perfect. Why? Because your assumptions about what people want are never exactly right. Most entrepreneurs create great products through a tight feedback loop with real customers using a real product. So don’t fear imperfections; they won’t make or break your company. What will make or break you is speed. And no one knows this better than Facebook’s Mark Zuckerberg. He shares the origin story of his famous mantra, “move fast and break things” and how this ethos applied as Facebook evolved from student project to tech giant.
DIGITAL INDIA #102 : GET YOURSELF THROUGH A SLOW JOB MARKET
The 102nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy How I survived during uncertainty? You can too - Suresh babu Continue Reading → The post DIGITAL INDIA #102 : GET YOURSELF THROUGH A SLOW JOB MARKET appeared first on FIR Podcast Network.
For Immediate Release #88: Learning Nothing at Penn State
Richard Binhammer and Gerard Braud join host Shel Holtz for a conversation about Penn State's latest crisis (which they're handling much like the last crisis), a rise in the number of CEOs being fired over ethical lapses, Twitter founder Ev Williams' assertion that the Internet is broken, a study that finds consumers aren't in love with brands being snarky on their social media accounts, and how online data is being used (and the problem with governments deleting it from their websites). Dan York reports on changes to Facebook pages for nonprofit organizations, Biz Stone's return to Twitter, and audio versions of articles coming to Medium paid subscribers.Continue Reading → The post FIR #88: Learning Nothing at Penn State appeared first on FIR Podcast Network.
Inside PR 474: Don’t touch those slides
Good times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. WordPress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. The post Inside PR 474: Don’t touch those slides appeared first on FIR Podcast Network.
How to lead internally in a crisis – with Andy Gilman
Lessons we can learn from United, J&J, Steve Harvey (and others) Andy Gilman has had a busy spring. He has been a frequently-quoted source by journalists covering the recent crises, including United, Uber, the Oscars and American Airlines, and most recently, Steve Harvey’s internal note to employees, among others. As president, CEO and founder of CommCore, Andy and his team have helped senior executives, officials and spokespersons achieve their organization’s communications goals and often help them respond to a crisis.Continue Reading → The post How to lead internally in a crisis – with Andy Gilman appeared first on FIR Podcast Network.
Instagram copies Snap again and Greycroft's Ellie Wheeler on cybersecurity and self-driving cars
Equity TechCrunch
access_time1 month ago
This week we pulled off our very first live episode, taping the session during the last day of TechCrunch Disrupt NY 2017. For our inaugural public show, Ellie Wheeler of Greycroft joined our merry band of nerds: Katie Roof, Matthew Lynley, and Alex Wilhelm. In honor of the venue and time, we kept the format the exact same, focusing this time around on Apple’s double $200 million dosh disbursements, the Lyft-Waymo tie up and all its irony, Facebook’s recent Snap Xerox and Crowdstrike’s neat $100 million round.
Circle of Fellows #21: Planning for Measurement
In this month's Circle of Fellows episode, FIR host Shel Holtz joins four of his IABC Fellow colleagues -- Mary Hills, George McGrath, Angela Sinickas, and Brad Whitworth -- to discuss the various ways communicators can build measurement into their communication plans and prepare to measure, including identifying the right metrics and measurement tools.Continue Reading → The post Circle of Fellows #21: Planning for Measurement appeared first on FIR Podcast Network.
Are You Teachable and Willing to Change?
In this episode, Mitchell Levy, the AHA Guy, introduces his co-host for the month, #ThoughtLeader Brett Labit, Chief Empowerment Officer of WEVO Global (http://www.wevoglobal.com). This month’s TLL episodes will focus on shifting from the old paradigm to the new paradigm and how success can be achieved by learning, by being teachable, and by practicing one’s willingness to change.Continue Reading → The post #130: Are You Teachable and Willing to Change? appeared first on FIR Podcast Network.
Beauty of A Bad Idea — with Walker & Company's Tristan Walker
The best business ideas often seem laughable at first glance. So if you’re hearing a chorus of “No’s” it may actually be a good sign… Google, Facebook, LInkedIn, Airbnb — they all sounded crazy before they scaled spectacularly. So don’t be discouraged by rejection. Instead, learn to hear the nuance between the different kinds of “no.” That’s what Tristan Walker did. After stints at two successful startups, he launched out on his own with Walker & Company, makers of the Bevel razor — and learned to navigate the entrepreneurial minefield of investors who may or may not share your vision.
For Immediate Release Interview: Sharam Fouladgar-Mercer on PR Analytics
In this third FIR Interview, Sharam Fouladgar-Mercer discusses insights he has gained from four years of assessing PR efforts, including a "potential customer number." He discusses the dramatic changes PR has experienced in the last four years and the increased demand on practitioners to deliver meaningful metrics, as well as the integration of PR with web analytics to track actions and behaviors following a communication. Sharam also talked with FIR Interviews host Shel Holtz about the pointlessness of impressions and advertising value equivalencies as PR metrics and the role Artificial Intelligence will play (and the roles it most likely won't play) in PR and PR measurement.Continue Reading → The post FIR Interview: Sharam Fouladgar-Mercer on PR Analytics appeared first on FIR Podcast Network.
FIR on Higher Ed #65: Perhaps It’s Time to Revamp Your Bio?
An academic, researcher or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider. Links highlighted  Continue Reading → The post FIR on Higher Ed #65: Perhaps It’s Time to Revamp Your Bio? appeared first on FIR Podcast Network.
DIGITAL INDIA #101 : TIPS TO FIND THE RIGHT DIGITAL MARKETING AGENCY IN INDIA
What is the current state of Digital Marketing Agency in India? What makes a Good Digital Marketing agency? Identifying and short listing a digital marketing agency. This and much more discussed in this weeks episode.Continue Reading → The post DIGITAL INDIA #101 : TIPS TO FIND THE RIGHT DIGITAL MARKETING AGENCY IN INDIA appeared first on FIR Podcast Network.
FIR B2B #72: WannaCry Newsjacking and a tribute to Walt Mossberg
Last week the WannaCry ransomware raged around the world. David goes into some of the specifics, and has more on his blog if you want links to the exact operations of the malware who has been hurt by its attack. There are several great stories from the media about how one British researcher accidentally tripped  Continue Reading → The post FIR B2B #72: WannaCry Newsjacking and a tribute to Walt Mossberg appeared first on FIR Podcast Network.
Inside PR 473: Yik has Yakked
Twitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. The post Inside PR 473: Yik has Yakked appeared first on FIR Podcast Network.
Interview with Sunhera Cariappa, Founder of The Ultimate Toolkit
Welcome to a new episode of The Entrepreneur Podcast, today we chat with Sunhera Cariappa, Founder at The Ultimate Toolkit from Hong Kong and Owner & Principal Designer at Feel Good Design.     Sunhera The post Chat with Sunhera Cariappa, Founder at The Ultimate Toolkit from Hong Kong. appeared first on The Entrepreneur Podcast Network.
For Immediate Release #87: Gray Hair on the Digital Team
Jennifer Stauss and Mark Story join Shel Holtz for an in-depth discussion about experience and ageism in digital and social media and throughout the public relations industry.Continue Reading → The post FIR #87: Gray Hair on the Digital Team appeared first on FIR Podcast Network.