00:00
00:00
0
share
add_circle Create Playlist
Business - Raaga.com - A World of Music

Business

For Immediate Release #101: Is Amazon Spark the Missing Social Media Link?
Nora Ganim Barnes and Michael Harry Klein joined host Shel Holtz for conversations about how one brand mishandled responding to a consumer's observation on Facebook; business was front-and-center in last week's political news; how Twitter manages to keep surviving; Amazon has launched a shoppable social network with limited availability; and Instagram got gamed, leading two companies to pay fees and give product to fake accounts. Dan York reports on the latest evolution of the Facebook News Feed, recording podcasts using Wire, the end of typing, and the ethics of CloudFlare kicking a white supremacist website off the Internet.Continue Reading → The post FIR #101: Is Amazon Spark the Missing Social Media Link? appeared first on FIR Podcast Network.
Open dialogue: The answer to post-fact populism?
Don Lenihan talks with Joseph Thornley about open dialogue and deliberation, when they may work and what it will take to make them successful.Continue Reading → The post Open dialogue: The answer to post-fact populism? appeared first on FIR Podcast Network.
PASSPORT TRAVEL MARKETING & PR #008: RUNNING GREAT PRESS TRIPS
Interview of Angie Orth from Angie Away Media about running great press trips: What to do before the trip, during and after the press trip Is a press trip the right thing to accomplish your goals Angie Orth is works both sides of the media fence as a freelance publicist, journalist, digital strategist, travel &  Continue Reading → The post PASSPORT TRAVEL MARKETING & PR #008: RUNNING GREAT PRESS TRIPS appeared first on FIR Podcast Network.
Uber's board mess, the Angry Birds IPO, and MongoDB files to go public
Equity TechCrunch
access_time4 days ago
Each week Katie Roof, Matthew Lynley, and myself -- Alex Wilhelm -- try to de-obfuscate the opaque and arcane world of startup finance with the help of someone from the industry. This week, Trinity Ventures' Dan Scholnick was in the studio to assist us. And what a week it has been. First, the Uber goat rodeo continued with investors sending public nasty-grams to one another. According to our guest, this sort of squabble isn't precisely rare, but to see so much aired in public by a company of Uber's scale is not daily fare. If Uber could have a week in which it didn't have some sort of meltdown, we'd appreciate it, because there are other things to talk about. Moving along, Rovio, the company behind the massively popular Angry Birds franchise, is said to have an IPO cooking. The firm recently posted quick revenue growth and rising (adjusted) EBITDA. Media reports indicate that Rovio could raise $400 million at a $2 billion valuation. The firm is not expected to list here in the United States, but instead in Europe, where it's based. Finally, we took a minute to discuss MongoDB's privately filed IPO, something that these pages recently broke. The firm raised modest sums in its youth, including its minute Series A from 2008, a period not known for its venture profligacy. The crew seems bullish on its chances.
#133: John King, Brett Labit & Mitchell Levy on Authentic Leadership by Listening
In this episode, Mitchell Levy (@HappyAbout), the AHA Guy at AHAthat, and Brett Labit (@BrettLabitsr), Chief Empowerment Officer of WEVO Global (http://www.wevoglobal.com), exchange insights with #ThoughtLeader John King (@FlowDaddy13), founder of The Cultural Hero Project and the founding partner and CEO of Cultural Architecture (http://www.culturalarchitecture.com). This TLL episode focuses on shifting from the old paradigm  Continue Reading → The post #133: John King, Brett Labit & Mitchell Levy on Authentic Leadership by Listening appeared first on FIR Podcast Network.
FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?
Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science communication specialist for the Louisiana State College of Science and previously a postdoctoral researcher studying and teaching science communication. She also leads Instagram training workshops, and on episode 66 of FIR on Higher Education, I interviewed her to discuss best practice and tips to consider.Continue Reading → The post FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram? appeared first on FIR Podcast Network.
#114 : GOOGLE ADWORDS EXPRESS FOR LOCAL BUSINESSES
How to set up Google ads quickly without any technical expertise is what this weeks podcast all about. How can small and local businesses use Google Adwords Express. One of the fastest and easiest way to set up is by using Google Adwords Express. https://www.google.co.in/adwords/express/ Create your ad in less than 15 minutes, and only pay when potential customers click your ad to visit your website or give you a call.   The 114th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post #114 : GOOGLE ADWORDS EXPRESS FOR LOCAL BUSINESSES appeared first on FIR Podcast Network.
For Immediate Release #100: Locked and Loaded
The August Hobson & Holtz Report (and episode 100 of FIR) features conversation about a SNCR initiative to address fake news, an AI bot that detects plagiarism, a little-known Twitter feature that's helping Trump supporters amplify their messages, a new crop of agencies targeted Generation Z, and a Buffalo hotel adding Amazon Echoes to every room. Dan York's Tech Report covers Soundcloud and new features in Instagram and Facebook.Continue Reading → The post FIR #100: Locked and Loaded appeared first on FIR Podcast Network.
IPR 484 – Will Facebook do for video what it did for news?
Facebook Watch: Whether you get dreck or something better says a lot about you. And Voice Search should enable you to say a lot.Continue Reading → The post IPR 484 – Will Facebook do for video what it did for news? appeared first on FIR Podcast Network.
Benchmark sues Kalanick, and what’s next for IPOs after Snap and Blue Apron’s very bad day
Equity TechCrunch
access_time11 days ago
Hello and welcome back to Equity, TechCrunch’s weekly venture-themed podcast where we dive into the numbers behind the noise. Forget the summer lull, friends. This week was packed-full of news that broke right up until the very last minute. Matthew Lynley was off this week on a nuptial-attending jaunt, but Katie Roof and myself — Alex — were incredibly lucky to have Kate Mitchell, co-founder and partner at Scale Venture Partners on hand to help us shift the weight.
FIR B2B #78: Talking good and bad UX with Danielle Cooley
User experience expert Danielle Cooley talks about silly UX mistakes, tips for better navigation and misuses of the ubiquitous "hamburger menu."Continue Reading → The post FIR B2B #78: Talking good and bad UX with Danielle Cooley appeared first on FIR Podcast Network.
#113 : Game of Clicks – IIM Bangalore
This week in Digital India Podcast we discussed about our recent visit to IIMB - Indian Institute of Management Bangalore for an event called Eximius. The 113th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy  Continue Reading → The post #113 : Game of Clicks – IIM Bangalore appeared first on FIR Podcast Network.
The Voice #111: A fireside chat with Novelist Terry Fallis
How to juggle agency life with a successful literary career Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful, yet demanding, careers. Terry, a two-time winner of the Stephen Leacock Medal for Humour, is the award-winning author of six national  Continue Reading → The post The Voice #111: A fireside chat with Novelist Terry Fallis appeared first on FIR Podcast Network.
For Immediate Release #99: Let's Invite the Regulators In
Sherrilynne Starkie and Christopher Barger joined host Shel Holtz for conversations a federal district judge who ruled that a Loudon County, Virginia public official cannot block social media users from accessing the posts on her Facebook Page, which she set up to share information from her government role and to solicit feedback; a passenger ultimately called 911 after spending six hours on the tarmac with no air conditioning during one of the hottest days of the year (do these publicized passenger service crises have any real consequences for the airlines?); 70% of Americans say they would not apply for a job at a company that is getting bad press; a couple who trashed a wedding photographer online -- and encouraged followers to do the same -- was ordered to pay $1 million in damages (when does legitimate criticism cross the line?); the Pokémon Go Fest was a disaster, leading some event-goers to file a lawsuit and Niantic to postpone upcoming events in Europe; the short tenure of Anthony Scaramucci as the White House Director of Communications underscores a real problem in the business world: people hired to manage communications who have no communications experience; in his Tech Report, Dan York discusses the news out of Facebook that site loading speed will be a ranking factor for the NewsFeed.Continue Reading → The post FIR #99: Let’s Invite the Regulators In appeared first on FIR Podcast Network.
PASSPORT TRAVEL MARKETING & PR #007: Vetting Influencers
Interview of Dalene Heck from Hecktic Media about how to choose the right influencers for a campaign. Break out your spreadsheets, and let Dalene add some rigor to the process. Dalene and Pete Heck run Hecktic Media Inc. which works with some of the world’s best new media talent to create highly influential and inspirational  Continue Reading → The post PASSPORT TRAVEL MARKETING & PR #007: Vetting Influencers appeared first on FIR Podcast Network.
FIR B2B #77: Imagining the future of customer experience around ‘micro moments’
Our guest is Dermot O'Connor, VP of product and co-founder of Boxever, a marketing big data automation company. We focus on the changing nature of customer experience and how marketers can create micro-moments.Continue Reading → The post FIR B2B #77: Imagining the future of customer experience around ‘micro moments’ appeared first on FIR Podcast Network.
Tesla rides high, Apple inches toward $1 trillion, and Redfin surges
Equity TechCrunch
access_time18 days ago
Hello and welcome back to Equity, TechCrunch’s venture capital-themed podcast where we walk through the numbers driving Silicon Valley each and every week. This episode, Katie Roof, Matthew Lynley and Alex Wilhelm were joined by NEA partner Rick Yang to dig into the week’s earnings, IPOs, and surprise M&A. It was a packed news cycle, with so much to go over that we left the Reddit deal on the table. Sorry, kids.
FIR Interviews: Jen McClure on Digital and Social Media Risk
The risks posed by the common use of digital and social media include several that social media and marketing teams typically don't consider. In early July, JEM Consulting & Advisory Services released the results of a new study, 2017 State of Digital & Social Media Risk. In addition to not having all the right players at the table when developing processes and policies for digital and social media, too many companies don't even have policies and even fewer conduct all-employee training. In this FIR Interview, host Shel Holtz spoke with Jen McClure, CEO of JEM, about the study.Continue Reading → The post FIR Interviews: Jen McClure on Digital and Social Media Risk appeared first on FIR Podcast Network.
DIGITAL INDIA #112 : STUDENTS QUESTIONS? MY ANSWERS…
This week’s Digital India Podcast had students of WMA engage in a Q/A session with founder Suresh where they enquired and discussed the past, present and future of  digital marketing. The podcast begins with small introductions of the students and leads us to Suresh’s journey into the digital world and how he has and wishes to keep contributing by bringing awareness about the digital evolution. The 112th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #112 : STUDENTS QUESTIONS? MY ANSWERS… appeared first on FIR Podcast Network.
FIR #98: We Really Hate Those Toilet Paper Bears
Jen Phillips and Doug Haslam joined host Shel Holtz for conversations about Twitter's plan to introduce a $99 monthly subscription service as it loses 1 million American users, Procter & Gamble dropping millions of dollars in digital ad spending and not detecting any difference in sales, Volkswagen's approach to rebuilding employee confidence after its emissions scandal, a study from MWWPR that finds one-third of Americans are brand activists, and Augmented Reality's potential to change the way we make decisions. In his Tech Report, Dan York covers Flash's demise, Russia's ban on VPNs, and more.Continue Reading → The post FIR #98: We Really Hate Those Toilet Paper Bears appeared first on FIR Podcast Network.
Unprofessional Communications in the White House
Gini Dietrich and Joseph Thornley discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communicatioContinue Reading → The post Unprofessional Communications in the White House appeared first on FIR Podcast Network.
Facebook good, everyone else bad
Equity TechCrunch
access_time25 days ago
This week we had the full crew on deck, including Katie Roof, Matthew Lynley, and myself -- Alex! -- to dive into the biggest news of the week. We weren't alone, thankfully, as Maveron general partner Rebecca Kaden joined us in the studio to mull over the latest. The news of the week was earnings-themed, unsurprisingly, including Amazon's big revenue beat and profit miss, Alphabet's slightly fretful growth and losses on its "Other Bets," whatever the hell happened to Twitter during the San Francisco dawn, and Facebook's continued triumphal parade.
DIGITAL INDIA #111 : WILL JIO PHONE PRICE ZERO CHANGE THE DIGITAL MARKETING
This week’s Digital India Podcast we discussed Recently launched "Reliance JioPhone" and here we discussed it features and how this is going to impact Digital Marketing in India. Reliance Jio announced its feature phone called "India ka Smartphone" on Friday 21st July 2017. The Jio Phone’s effective price is Rs 0, that means to buy this phone you have to pay Rs. 1,500 which is fully refundable after 3 years. Plans start at Rs.153 with unlimited data, voice, and SMS per month. However, the voice will be always free. The 111th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Continue Reading → The post DIGITAL INDIA #111 : WILL JIO PHONE PRICE ZERO CHANGE THE DIGITAL MARKETING appeared first on FIR Podcast Network.
Inside PR 482: Political communications in the era of Donald Trump
Tyler Brown, long-time communications exec at the Republican National Committee, shares his experiences and insights with Gini Dietrich, Martin Waxman and Joseph ThornleyContinue Reading → The post Inside PR 482: Political communications in the era of Donald Trump appeared first on FIR Podcast Network.
For Immediate Release #97: Welcome to Manhood, Ma'am
Shonali Burke and Olivier Blanchard joined host Shel Holtz for conversations about Gillette's inadvertent mailing of razors to women and older meant when they're meant for young men reaching their 18th birthday; the rise of chatbots as a marketing tool; unconscious bias in the workplace and its consequences and cures; oil companies looking to hire Millennials who have made the environment their top issue; and Delta's response to an attack from political commentator Ann Coulter.Continue Reading → The post FIR #97: Welcome to Manhood, Ma’am appeared first on FIR Podcast Network.
PASSPORT TRAVEL MARKETING & PR #006: PR AGENCY LIFE
Interview of Angela Berardino from Turner PR about PR agency life in the travel space: retention and training, crisis management, client management and creativity. Angela Berardino is a Chief Strategy and Integration Officer at Turner PR, where she oversees strategic public relations, brand collaboration and digital integration oversight for domestic and international tourism offices, hotel  Continue Reading → The post PASSPORT TRAVEL MARKETING & PR #006: PR AGENCY LIFE appeared first on FIR Podcast Network.
Circle of Fellows #23: Becoming a Strategic Adviser
One of the most comment ambitions expressed by communicators is to get that coveted "seat at the table." The fact is, you don't need a seat at any table (wherever the table may be) to become a trusted strategic adviser to company leader. In this month's Circle of Fellows podcast, four IABC Fellows discuss what it means to be an adviser and what it takes to earn the level of trust that has leaders calling you before they make a decision or problems arise, quoting you when you're not in the room, and counting on you to help them achieve results and solutions that matter to them.Continue Reading → The post Circle of Fellows #23: Becoming a Strategic Adviser appeared first on FIR Podcast Network.
Roku's IPO, Netflix's momentum and Shyp layoffs
Equity TechCrunch
access_time1 month ago
Cord-cutting was a theme of the latest Equity episode. We were joined by Bloomberg Beta's Roy Bahat and TechCrunch's Silicon Valley editor Connie Loizos joined the crew this week. We talked about Roku's upcoming IPO and Netflix's earnings. We also talked about the challenges facing on-demand shipping company Shyp, which is closing shop in three markets.
FIR Interviews: David Meerman Scott on Sonic Branding
What can be better than combining two of your passions to launch a new business? That's exactly what David Meerman Scott did when he opened the doors of Signature Tones, which he describes as a "sonic branding studio" that he started with his partner, musician Juanito Pascual. The agency, which lets Scott apply his marketing skills to his love of music, creates sonic logos and original music designed to become as recognizable when heard as logos and trademarks are when seen. In this FIR Interview, host Shel Holtz talks with Scott about his inspiration for the company, the process he and Pascual use, a case study from one of their early clients, and some of the uses for sonic branding that probably haven't occurred to you yet.Continue Reading → The post FIR Interviews: David Meerman Scott on Sonic Branding appeared first on FIR Podcast Network.
Let Fires Burn — with Gixo's Selina Tobaccowala
If you try to put out every fire, you’ll only burn yourself out. The best entrepreneurs? They let fires burn. Knowing which problems not to solve is just as critical as knowing which problems must be solved. You won’t have time to sit down and assess every blaze burning around you. And good luck ranking your startup’s problems from most to least severe. The reality is problems flare up unexpectedly and on a daily basis — yesterday’s whisp of smoke might be today’s five-alarm fire. So you have to conserve energy for the biggest blazes, and learn how to sleep easy while other fires smolder around you. That means you can ignore emails, tolerate buggy code, risk server outages and even ignore customers until their complaints hit fever pitch.
Episode 20: Taking the Mystery Out of Digital Measurement
Hard to believe, but we made it to podcast #20! (Sharon and I want to thank all of our listeners for sticking with us this far.) In this episode, we talk to David Cronin, chief technology officer of DevFacto, about how we can better measure our digital communications.Continue Reading → The post Episode 20: Taking the Mystery Out of Digital Measurement appeared first on FIR Podcast Network.
DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERS
 This week's Digital India Podcast we discussed how a 106-year-old Grandma from South India is a YouTube star. For those who dont know Mastanamma from Andhra Pradesh is a traditional South Indian Cook, who used to cook yummy food for their family, his grandson and his friend decided to quit their job and create a YouTube channels focusing on Cooking, that's when his Mom told them to try grandma;s cooking, they tried and as told it was delicious, so they decided to start a channel. The 110th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Continue Reading → The post DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERS appeared first on FIR Podcast Network.
For Immediate Release #96: The Crisis That Keeps On Giving
In the July installment of The Hobson & Holtz Report, Neville and Shel talked about a 15-year-old participating in a Work Experience program who took over the Twitter account of the beleaguered Southern Rail in the U.K; an experiment by the online publication Quartz to add display-type ads in the text of stories that let users ask an Artificial Intelligence-based chatbot named Hugo for more information about just the stuff they're interested in; whether Artificial Intelligence eventually take over the creative side of content marketing; Takata's air bag crisis, which is now in its second decade; workarounds and system-gaming by brands and publishers frustrated that they can't get the results they want on the social media channels they're using, and the true cost of cybercrime to afflicted companies (there's a communication angle.) Dan York's Tech Report looks at Microsoft's new LinkedIn app for Windows 10, issues with the Skype app rollouts for iOS and Android and the changes those issues prompted, and why some publishers are abandoning Snapchat for Instagram.Continue Reading → The post FIR #96: The Crisis That Keeps On Giving appeared first on FIR Podcast Network.
IPR 481: Tales of misdirected attention
Really, we’re not making this stuff up.Continue Reading → The post IPR 481: Tales of misdirected attention appeared first on FIR Podcast Network.
Passport Travel Marketing & PR #005: Newspaper Travel Editor
Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors. Spud Hilton is the Travel Editor of the illustrious The San Francisco Chronicle, where he has written about, reported on and been hopelessly lost in destinations on six continents. While many media outlets are publishing less and less  Continue Reading → The post Passport Travel Marketing & PR #005: Newspaper Travel Editor appeared first on FIR Podcast Network.
Snap reaches new low, and Uber cries uncle in Russia
Equity TechCrunch
access_time1 month ago
Snap’s share price has fallen dramatically in recent weeks, adding to its woes sourced from a lackluster Q1 earnings report. Snap now trades below its IPO price. Its declines are worrisome for other unicorns looking to defend private valuations in the public sphere. The venture capital sexual harassment scandal continued this week, with allegations leading to the ouster of Frank Artale from Ignition Partners. More on that, and a round-up of the rest of the mess here. Uber grew about 10 percent last quarter and is now working with a former competitor in Russia. If that sounds familiar, just repeat the word ‘China’ in your head about seven times until you recall. And, très surprise, WeWork raised more money. Because why not. What asset-light coworking startup shouldn’t be worth $20 billion, right?
Forbes India Cover Story # 175:The East India companies
Inside Forbes India Forbes India
access_time1 month ago
Some of Indias biggest and best known business groups have their bases in the countrys eastern region. We focus on some of them in our latest issue. Podcast produced in association with theindicast.com
The Next Silicon Valley Is...? With Endeavor's Linda Rottenberg
What’s the secret to Silicon Valley? And can any other region nurture such a thriving startup scene? Linda Rottenberg, CEO of Endeavor, makes the case that a startup culture can be nurtured almost anywhere, so long as you have the raw ingredients — namely, a few initial entrepreneurs with access to capital and a willingness to pay it forward. Bear in mind that Silicon Valley is so much more than an archipelago of thriving tech companies. It’s actually an ecosystem — one that’s deeply  interconnected and self-reinforcing. Silicon Valley companies constantly swap talent — investors, entrepreneurs, hackers and managers  — as they grow from seedlings to huge proportions.  And any up-and-comer would have to do the same. Today,  no region can match Silicon Valley’s collective wisdom for scaling a business. But — from Buenos Aires to Boston, Tel Aviv to Shenzen — there are fledgling startup scenes that could ultimately give Silicon Valley a run for its money.