On the latest episode, we were joined by Barry Eggers, co-founder and a general partner at Lightspeed Venture Partners. There was a lot of IPO news this week. MongoDB debuted and we saw filings on Thursday for both Stitch Fix and SendGrid. And, of course, there was the inevitable ridesharing news. Uber competitor Lyft is now flush with cash after a $1 billion investment from Alphabet. (Alphabet is also involved in a lawsuit against Uber go figure!)
FIR Interview: Mayo Clinic's Dr. Sandhya Pruthi and Jay Maxwell on Creating a Smart Audio First Aid Skill
In this FIR Interview, Shel Holtz talks with Dr. Sandhya Pruthi, the Mayo Clinic's chief medical editor and associate medical director for Content Management and Delivery, and Jay Maxwell, senior director of Health Information, about the development of the Clinic's new First Aid skill for the Amazon Alexa platform, how it works, how they measure its effectiveness, and their approach toward preparing for a voice-enabled world. The interview includes a brief demonstration of the Clinic's Alexa skill.Continue Reading → The post FIR Interview: Mayo Clinic’s Dr. Sandhya Pruthi and Jay Maxwell on Creating a Smart Audio First Aid Skill appeared first on FIR Podcast Network.
October's Circle of Fellows panel -- an hour-long conversation among a group of IABC Fellows -- explored the role of communications in change, how to prepare a workforce for change, how communicators can support leaders and employees undergoing the change process, and the changing nature of change itself in the modern workplace.Continue Reading → The post Circle of Fellows #26: Communicating Change appeared first on FIR Podcast Network.
Kaushal an alumni, faculty and a current student of Symbiosis Pune stopped by today to web marketing academy from Pune, during his visit we did a podcast with him. The 123rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post DIGITAL INDIA 123 : APPS ARE GOING TO DIE SAYS KAUSHAL appeared first on FIR Podcast Network.
Terry Fallis talks with Joseph Thornley about the importance of storytelling and narrative.Continue Reading → The post Inside PR 486: Terry Fallis on storytelling and narrative appeared first on FIR Podcast Network.
Doing data-driven marketing correctly means understanding your data sources and working collaboratively with marketing and creative types to benefit from this knowledge. We talk about ways to improve your campaigns and keeping them fresh and interesting, and what Amazon is doing to spur competition for its new HQ2 site selection.Continue Reading → The post FIR B2B #82: Doing data-driven marketing right appeared first on FIR Podcast Network.
Neville Hobson joined Shel Holtz for the October edition of the monthly Hobson & Holtz Report. This month's topics covered a proposed Magna Carta for Artificial Intelligence, a connection between CEOs mangling English and falling share prices, what PR needs to do to look after its own reputation in the wake of the Bell Pottinger scandal, new studies add to the body of evidence supporting companies taking positions on social and political issues, an app in the UK is enabling activists to influence votes at party conferences, and a pair of crises (from Facebook and Unilever) were both completely avoidable. Dan York reports on a Twitter boycott that led some people to try out Mastodon and a podcast app that includes in-audio search.Continue Reading → The post FIR #109: CEOs Torturing English appeared first on FIR Podcast Network.
This week had the full crew on deck: Katie Roof, Matthew Lynley and myself — Alex Wilhelm. All that and we were joined by Jeff Grabow, the US venture capital leader at EY. Grabow was a treat to have on, as he has a wealth of knowledge of how companies go public.
According to its website, Diva Tech Talk "is a specialized communication channel highlighting women doing wonderful things in the technology arena by creating podcasts from interviews with successful female individuals in the field and covering various technology events. It was created to inform and inspire women of all ages to succeed in professional and life missions that are technology-driven." The podcast has also won Clarion Awards from the Association for Women in Communications in 2017 and 2016. In this FIR Interview, Shel Holtz spoke with Diva Tech Talk co-founder and host Nicole Scheffler about the show's origins, its goals, and life as a female engineer in a male-dominated industry (and what communicators can do to help change that).Continue Reading → The post FIR Interview: Nicole Scheffler, Host of the Diva Tech Talk Podcast appeared first on FIR Podcast Network.
In today's Information overload, how do we know which content to consume, which content to ignore and where to find the right content. We have this FOMO: Fear of Missing Out, but with so much noise on the internet every produces content and want to share their content. How does one decide what type of content should we consume? The 122nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post DIGITAL INDIA 122 : CONTENT FILTER – HOW TO CONSUME CONTENT THAT MATTERS appeared first on FIR Podcast Network.
Kami Huyse and Lee Odden joined host Shel Holtz for conversations about the challenges of fake news and trolling during a crisis, the issues that arise when your public actions and your corporate behaviors don't align, cause marketing and the rise of the "belief-driven buyer," the slow adoption of technology by communicators, and the continuing benefits of business blogging. Dan York reports on another data breach (this time it's Disqus); Yahoo's data breach, which affects all 3 billion accounts; AOL's decision to shut down AIM; and Tim O'Reilly's new book, "WTF: What's the Future and Why It's Up to Us."Continue Reading → The post FIR #108: Communicators’ Steep Technology Adoption Curve appeared first on FIR Podcast Network.
This week the crew --Roof, Matthew Lynley, and Alex Wilhelm -- were joined by Saar Gur, a general partner at CRV.
There is a lot of advice out there, and although a lot of it comes from kindness and people just trying to help, this episode strives to debunk myths and tell the truth about some of the most common career tips given out these days.Continue Reading → The post Episode 124: 5 Career Tips that are Actually False appeared first on FIR Podcast Network.
In this weeks podcast, we discussed 10 Tools & Tips for Small Businesses for Digital and Social Media The 121st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Continue Reading → The post DIGITAL INDIA 121 : 10 Plus DIGITAL & SOCIAL MEDIA TOOLS/TIPS FOR SMALL BUSINESSES appeared first on FIR Podcast Network.
Events can be a big boost for brands. There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee. Daniella Peting, Social Media Manager at Motorola Solutions. covers nine ways to get more from events using social media and how employees can be a part of harnessing that power to gain more social influence for your brand.Continue Reading → The post AMPlify #10: Nine Ways to Get More from Events with Social Media appeared first on FIR Podcast Network.
Deirdre Breakenridge and Elizabeth Sosnow joined host Shel Holtz to talk about Twitter doubling its character count, companies engaging in "AI-washing," whether words are on the wane as marketers rely more and more on music, the increasing number of communicators navigating the world of blockchain, and whether the pivot to video may have been a mistake. Dan York reports on developments in live video streaming.Continue Reading → The post FIR #107: Words and Music appeared first on FIR Podcast Network.
Interview of Andrew Hickey about Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively. We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We discuss why companies work with influencers when Continue Reading → The post PASSPORT TRAVEL MARKETING & PR #011: Twitter Chats appeared first on FIR Podcast Network.
Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines.
The newest episode of Chats with Chip welcomes Jason Booms, Managing Director for Market and Influencer Research with CARMA North America. Continue Reading → The post CWC #18: Jason Booms on How Primary Research can Help Communicators appeared first on FIR Podcast Network.
The recent spate of attack has exposed chinks in corporate Indias digital armour forcing to fortify its defences. Podcast produced in association with theindicast.com.
Thirteen Entrepreneurs who dared to build big businesses without relying on external investors. Podcast produced in association with theindicast.com.
Amazon India wants Prime to be a habit for its customers, who should think about the ecommerce major for all their needs. Podcast produced in association with theindicast.com.
Byju Raveendran has bucked the trend, creating a successful edtech firm which caters to growing verticals acrosss geographies. Podcast produced in association with theindicast.com.
In this weeks show we discussed how Flipkart, Amazon, Snap deal, PayTM festive sale rolled out. Lessons learned, New entry The 120th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Continue Reading → The post 120 : ECOMMERCE SEO + FLIPKART VS AMAZON INDIA SALE appeared first on FIR Podcast Network.
Melissa Agnes and Dave Fleet joined host Shel Holtz for conversations about the FTC's settlement with social media influencers who failed to disclose their relationship with the brand that paid them, sending a signal that the regulator will no longer confine its actions to the brands; content creators who have seen their advertising revenues plummet in the wake of YouTube's use of Artificial Intelligence to prevent advertising from being injected into potentially offensive content (most of them aren't producing offensive content); the New York Yankees' terrible response to a young girl in the stands who injured by a line-drive foul ball; whether brands should communicate their efforts to assist in relief efforts after Hurricanes Harvey, Irma, and Maria; and a new data breach -- this time at the U.S. Securities and Exchange Commission, and whether the public is being desensitized to the issue.Continue Reading → The post FIR #106: Toot Your Own Horn appeared first on FIR Podcast Network.
September's Circle of Fellows panel -- an hour-long conversation among a group of IABC Fellows -- explored alternatives and approaches for advancing careers in communications across multiple generations. Brad Whitworth moderated a panel that included Tamara Gillis, Mary Ann McCauley, Mark Schumann, and Brenda Siler.Continue Reading → The post Circle of Fellows #25: Multigenerational Career Development appeared first on FIR Podcast Network.
Hello and welcome back to Equity, TechCrunch’s venture-capital themed podcast. This week Katie Roof, Matthew Lynley, and myself — Alex Wilhelm — were joined by Floodgate's Mike Maples to dig through the biggest news of the week.
In this episode, Mitchell Levy (@HappyAbout), the AHA Guy at AHAthat, and Brett Labit (@BrettLabitsr), Chief Empowerment Officer of WEVO Global (http://www.wevoglobal.com), exchange insights with #ThoughtLeader Don Boyer, who is a filmmaker, motivational speaker, author of the bestselling book series, “The Power of Mentorship,” and founder of Carnegie Principle (https://www.carnegieprinciple.com). This TLL episode focuses on Continue Reading → The post #134: Don Boyer, Brett Labit & Mitchell Levy on Becoming Successful Inside and Outside appeared first on FIR Podcast Network.
This week Kavita Singh and Suresh discussed the recent article from Economic Times: How Amazon is going deeper into the hinterland with a gambit of unique offline-online blend Amazon is in the news again with its project Udaan. An initiative that Amazon rolled out to expand its reach in Rural and semi rural areas by partnering with offline partners. Started in May 2015. We discussed the What, Why, How, Who and partners for the Project Udaan The 119th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Continue Reading → The post 119 : AMAZON INDIA TAKING OVER VILLAGE SHOPPING IN INDIA appeared first on FIR Podcast Network.
Host Reid Hoffman visits Netflix's headquarters for an extended interview with the company's founding CEO, Reed Hastings. They discuss the distinctive culture that enabled Netflix to leap from DVD's to online streaming to becoming a content-production studio that blends the wisdom of Hollywood and Silicon Valley.
If you work in employee communications, chances are you’re experiencing and communicating change in your organization. Want a master playbook on change management – in less than 30 minutes of your time? Well, here it is. This month, we are delighted to welcome Mark Dollins, our former boss and now head of Executive and Global Employee Communications for DuPont, where among other duties he is tasked with driving change management communications for the enterprise. This year his team earned IABC Gold Quills and a PRSA Silver Anvil award for change management, employee engagement and employee communications.Continue Reading → The post Episode #21 – Your change management playbook – with DuPont’s Mark Dollins appeared first on FIR Podcast Network.
Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about the self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code); how various fields will be affected by speech recognition (including PR and communications); itch Joel's plea to the advertising industry to not mess up ads for voice; the proliferation of fake scientific journals (and what it means for the PR industry); Pew research that identifies five "types" of people who search for facts and information, with implications for content marketing; and the killing of British English by Americanisms (and whether it matters). In his Tech Report, Dan York explains why "Gutenberg," the WordPress editor, may take longer than expected to appear. Dan also talks about the launch of the new Internet Society website.Continue Reading → The post FIR #105: Center Stage for Credible Sources appeared first on FIR Podcast Network.
Interview of Andy Levine from DCI about Working with Destinations. Andy Levine has been with DCI (Development Counsellors International) since 1991. He is the son of founder Ted Levine, who started the company in 1960, and was thus introduced to the world of economic development and travel marketing pretty much at birth. He enjoys exploring Continue Reading → The post PASSPORT TRAVEL MARKETING & PR #010: WORKING WITH DESTINATIONS appeared first on FIR Podcast Network.
Use and abuses of analytic tools, whether CEOs should have their own social media accounts and understanding the real value of social media to your business.Continue Reading → The post FIR B2B #81: Getting real about social media’s value appeared first on FIR Podcast Network.
Hello and welcome back to Equity, TechCrunch’s venture-capital themed podcast. This week Katie Roof, Matthew Lynley, and myself — Alex Wilhelm — were joined by Accel’s Jake Flomenberg to dig through the biggest news of the week.
In this FIR Interview, host Shel Holtz talks with Edelman's Phil Gomes, senior vice president of U.S. B2B Digital, about his new blockchain white paper, published by the American Association of Advertising Agencies. that makes the case for marketers and communicators to add blockchain technology to the list of technologies they must understand. some of the startups whose work could change communication processes and content, as well as other dimensions of blockchain that will soon be part of communication workflows.Continue Reading → The post FIR Interview: Phil Gomes on Blockchain and the Marketing Value of Digital Permanence appeared first on FIR Podcast Network.
In this FIR Interview, host Shel Holtz talks with Jen McClure about JEM Consulting's "State of Employee Advocacy" survey, including the connection between employee advocacy and social selling, whether employees who participate in an employee advocacy should have their involvement reflected in their performance evaluations, the role of advocacy amplification apps (and whether they can constitute an entire advocacy program), and some of the challenges of maintaining enthusiasm among ambassadors once a program is up and running.Continue Reading → The post FIR Interview: Jen McClure on the State of Employee Advocacy appeared first on FIR Podcast Network.
WHATSAPP FOR BUSINESS : Biggest development of 2017 Released by Techcruch Article Reported in India by Factordaily 200 million active users in India The 118th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post 118 : WHATSAPP FOR BUSINESS IN INDIA – A GAME CHANGER ? appeared first on FIR Podcast Network.
In this extended interview, Nancy Lublin, founding CEO of Crisis Text Line, shares insights from her restless career as a serial entrepreneur, recruiting armies of volunteers to the causes she’s passionate about.
This week we discuss two topics: Covering the Equifax data breach disaster and how we liked to receive PR pitches. We would love to hear your own ideas too.Continue Reading → The post FIR B2B #80: The Equifax disaster and PR pitching tactics appeared first on FIR Podcast Network.
Employee communication thought leaders Paul Barton and Sean Williams joined host Shel Holtz to talk about whether companies have improved their crisis and emergency communications since 9/11; why change communication should be part of the employee communication effort United Technologies will engage in as a result of its acquisition of Rockwell Collins; the heavily criticized crisis communication from Equifax in the wake of their recent data breach; the gap between HR and executives' perception of corporate culture; and why communicators need to stop looking at collaboration tools as communication tools.Continue Reading → The post FIR #104: Two Versions of Three H’s appeared first on FIR Podcast Network.